Joel Toledano serves as General Manager of Performance Advertising at A9, an Amazon company. He and his technical organization build innovative advertising solutions focused on machine learning optimizations and predictive modeling to define a new field of advertising and meet the needs of customers and advertisers.

Previously Joel ran Strategic Partnerships for Curbside, a mobile-focused startup where he built out the logistical capabilities for their launch at major retailers’ brick & mortar locations. Prior to Curbside, Joel managed day-to-day operations for 24 Hour Fitness while helping turn around their $200MM Personal Training business unit in advance of the sale of the company. He also founded and ran Tabata Times, an independent media network and community-driven publishing platform focused on the fast-growing sport of CrossFit.

Previously Joel was the founder and CEO of Krillion (acquired by Local Corporation), a major provider of location-based product search data. He served as Executive Director, Shopping Operations & Partnerships at Local Corporation after the acquisition. Prior to Krillion, Joel was Director of Business Development for Yahoo! in the Search business unit. Before joining Yahoo!, Joel ran business development for Rentals.com until it was acquired by Primedia. Joel began his career as a corporate attorney with Wilson, Sonsini, Goodrich & Rosati.

Joel holds a J.D. from Georgetown University Law Center where he was John M. Olin Scholar in Law & Economics, and a B.A. in Economics & History from Binghamton University (State University of New York).